Tag: customer engagement

GraceKennedy 94th Anniversary Week of Celebrations Ends on a High Note

Sister Sledge’s ‘We Are Family’ was the closing number for the Crowning of GK’s Karaoke Kings and Queens held at GK’s head office on Friday February 19.  The song, delivered in energetic karaoke style, was delivered by a group of GK employees in a spirit of true camaraderie and fun, closing out a week of activities commemorating GraceKennedy’s 94th Anniversary on February 14.

The highly-entertaining karaoke competition saw many hopefuls with talent, bravado and confidence, vying for the grand prize of $9,400.00 each.   At the end of the day, Randy Anderson and Kelly McIntosh, both of GK Foods Supply Chain Unit, were crowned the winners.

In mid karaoke session, GraceKennedy Group CEO Don Wehby cut the company’s Anniversary cake with Anicee Gray-Brown of GK Foods Central, who joined GK in 1994.

The week started on Monday, February 15, with an outside broadcast of RJR 94FM’s Jamaican Morning with hosts Allan Magnus and Paula-Ann Porter Jones.  In his interview, Mr Wehby spoke to the growth of GraceKennedy over the years, the Group’s global expansion while continually supporting Jamaica’s development, and the continued commitment to downtown Kingston including the construction of a new Corporate HQ, which coincidentally started that same day.

 

DW and RJR OB
GraceKennedy Group CEO Don Wehby (right) discusses his company’s 94th anniversary with Allan Magnus (left) and Paula-Ann Porter Jones, hosts of RJR 94FM’s Jamaican Morning during an outside broadcast on February 15, 2016

 

On Wednesday February 17, approximately 60 GK employees took to the waterfront in downtown Kingston for the ‘Harbour Haul’, a voluntary effort aimed at cleaning up a section of the coastline.  In less than three hours, they removed over 1,000 lbs of garbage and plastics from the Kingston Harbour’s coastline.

Cleaning Up

Throughout the week, there were daily giveaways for the company’s employees.

“It’s been a great week. We celebrated as a family, knowing that that is what got us to 94 years, and will take us to 94 more,” said Mr Wehby. “We thank all of our customers for their support of GraceKennedy.”

GraceKennedy Launches ‘GK World’ Series On Corporate Website

Company using digital presence to enhance customer relationships

As GraceKennedy continues to grow, the company has consistently tried to demonstrate that it is innovative and enterprising.   With subsidiaries all over the world, GK is well on its way to being a Global Consumer Group. This has caused the brand to ramp up efforts to stay abreast of global changes as well as consumers’ needs and preferences by offering a diversity of products and services.

The recent   launch of the  ‘GraceKennedy Value Rewards’ programme, the most robust and comprehensive rewards programme of its type, is part of this strategy. Under the programme, consumers can sign up and earn rewards when they use their card at select GK subsidiaries, with the added benefit of user empowerment, in which users are able to redeem their points directly. It is against this backdrop of empowering and engaging their broad and diverse customer base across borders, that the ‘GK World’ series is being launched.  It is borne out of the company’s internal desire for the brand to have a strong digital presence to develop meaningful relationships with its customers around the world, while emphasizing the brand’s ideals and values.

According to Tricia Martin, Head of Customer Loyalty and Engagement, “It’s not enough for us to know our fans and followers. We want them to know us too, and know us intimately.” She continued, “Sight, sound and motion are still the most powerful tools in storytelling and that is why we will be using this video series, ‘GK World’, to showcase the many stories inside GK.”

The videos will take on different formats and styles, and will give a real look at the GK brand, including its business, subsidiaries, its contributions and its positions on matters of national and global interest.

The first three episodes will feature Caroline Mahfood, Executive Director of the GraceKennedy Foundation, Tanketa Chance-Wilson, General Manager of Grace & Staff Community Development Foundation and Steven Whittingham, Managing Director of GK Capital.

This content will be carried exclusively on GraceKennedy’s website and social media pages.

Consumers are also being encouraged by Ms. Martin to “not only watch the series, but share their own experiences with GK or topics that they would like addressed in the ‘GK World’ series on the website through the GK & You link.”

GraceKennedy’s corporate website can be found at http://www.gracekennedy.com.