Sony Pictures Networks (SPN) to broadcast the Hero Caribbean Premier League in six countries

~Viewers can watch the tournament on SONY ESPN, SONY SIX, SONY SIX HD & SonyLIV~

 Press Release: Mumbai: August 3, 2017

Sony Pictures Sports Network (SPSN) that comprises of India’s premier sports channels, has bagged the exclusive broadcasting rights to the highly anticipated Hero Caribbean Premier League (CPL).

The league that has a bevy of cricket stars like Chris Gayle, Kieron Pollard, Brendon McCullum and Dwayne Bravo, will commence on 4th August 2017 and culminate on 9th September 2017. The league will be broadcast live in the Indian sub-continent including countries such as Bangladesh, Sri Lanka, Bhutan Nepal and Maldives, besides India. The network has also acquired the digital rights for the tournament and will live stream the matches in Afghanistan over and above these six countries on its digital platform, SonyLIV.

The tournament will be held across six scenic venues in the Caribbean and for the second time the fixtures will be played in Lauderhill, Florida, USA. This year the teams will include the likes of Jamaica Tallawahs, Trinbago Knight Riders, Tridents – Pride of Barbados, Guyana Amazon Warriors, St. Lucia Stars and St. Kitts & Nevis Patriots, all battling it out in an initial group stage format before progressing to the knock out matches.

The opening match of the league will see St. Lucia Stars take on the Trinbago Knight Riders to be held at the Daren Sammy National Cricket Stadium (named after the St. Lucia Stars captain) on 4th August at 6:30 a.m. only on SONY ESPN.The game that day will see the likes of Brendon McCullum, Sunil Narine, Dwayne Bravo, Shane Watson and Daren Sammy himself battle it out at the stadium. The remaining matches will be televised on SONY SIX & SONY SIX HD.

 Comments:

Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Networks India:

“At SPN, it is our constant endeavour to showcase the finest cricketing action. The T20 format has always been favoured by cricket enthusiasts and we are thrilled to broadcast the CPL for the fifth successive year. This year, the CPL matches will be broadcast in six different countries and be live streamed on our digital platform, SonyLIV.”

Pete Russell, Chief Operations Officer, CPL:

“We are delighted to continue our broadcast partnership with Sony Pictures Sports Network. Across the Indian subcontinent, there are huge supporters of CPL who have a keen interest in this league.”

About Sony Pictures Networks India (SPN)

Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV – the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network has been awarded the elite title of ‘Aon Best Employers India’ in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices.

Sony Pictures Networks India is in its 22nd year of operations in India.

About SonyLIV: SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With over 35 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO – You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children.

Streaming the biggest football tournament of 2016 – UEFA European Championship 2016 and making SonyLIV the most preferred online destination for football fans. With 20 million hits from highly engaged urban sports millennials and 90 million interactions.

ABOUT THE HERO CARIBBEAN PREMIER LEAGUE: Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visit www.cplt20.com.

For more information, please contact:
 SPN Sports Cluster: Kaumudi Naithani +91 9833931953kaumudi.naithani@setindia.com

 

Willow TV to broadcast Hero CPL in the United States of America

FOR IMMEDIATE RELEASE
Lauderhill, Florida, 3 August 2017

 

The Hero Caribbean Premier League (CPL) will be broadcast in the United States by Willow TV, the primary cricket broadcaster in the US. This will be the first time that Willow have brought coverage of the Biggest Party in Sport to the US, and cricket fans across the region will be brought coverage of the 34 matches of the tournament, including the four that will take place in Lauderhill, Florida on August 5 & 6.

In addition to the matches live on the Willow television channel on the Internet at www.willow.tv, they will also be partner with the CPL to air four matches live on their Facebook page that will be free to access by fans in the US. These matches will take place on Friday nights throughout the tournament. The matches will be as follows:

  • Trinbago Knight Riders v Guyana Amazon Warriors, Friday August 11, 9pm
  • St Kitts & Nevis Patriots v Trident – Pride of Barbados, Friday August 18, 9pm
  • Jamaica Tallawahs v St Lucia Stars – Friday August 25, 8pm
  • Jamaica Tallawahs v Guyana Amazon Warriors, Friday September 1, 8pm

The tournament gets underway on August 4 when the St Lucia Stars take on the Trinbago Knight Riders at the Daren Sammy National Cricket Stadium before the USA leg of Hero CPL 2017 gets underway the next day.

Pete Russell, the Chief Operating Officer of Hero CPL said: “North America is a hugely important part of what the Hero CPL have planned and having a broadcasting partner that is so committed to bring top quality cricket coverage to viewers across the region is hugely important to us. It is great to have Willow on board with us for 2017.”

Vijay Srinivasan, CEO of Willow said: “Willow is proud to add the Hero CPL to our line up of top tier cricket from around the world. With the matches being played in the US and in the Caribbean, the timings are perfect for US television audiences, giving fans a tremendous opportunity to watch live coverage of some of the biggest names in cricket.”

 ABOUT WILLOW TV

Willow, which is part of Times Internet Limited (India’s largest diversified digital group), is one of the fastest growing sports networks in the U.S, and the only channel that is dedicated solely to cricket. The channel and its “TV Everywhere” service are widely distributed by the largest satellite, cable, IPTV and OTT platforms in a variety of subscription packages. The channel also offers a direct-to-consumer digital service at www.willow.tv.

ABOUT THE HERO CARIBBEAN PREMIER LEAGUE: Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visit www.cplt20.com.

-End-

For further information please contact:

Peter Miller

Mobile: +447769119636

Caribbean Mobile: + 1 (758) 729 2012

Head of PR and Communications

Hero Caribbean Premier League

Hero CPL, ICC Americas, Team USA and Cricket Australia bring cricket to American kids

FOR IMMEDIATE RELEASE
Lauderhill, Florida, 3 August 2017

The Hero Caribbean Premier League (CPL) will be working with ICC Americas, Team USA and Cricket Australia to provide a grassroots cricket clinic on Friday August 4 at the Central Broward Boys and Girls Club between 9.30am and 11.30am.

The clinic will see 200 boys and girls learn cricket skills from some of the best coaches available for working with youngsters who are learning the game. There will be a focus on batting, bowling and fielding skills for these young cricketers to get exposed to the sport in the hope of further developing coaching programmes in the USA.

In addition the Hero CPL will be sending four players from the Jamaica Tallawahs to meet the boys and girls and they will be available to sign autographs and pose for photographs.

The Hero CPL will also be providing tickets for the participants of the clinic and will be providing discounts for their families so that they can come and watch world class cricket when the Hero CPL brings four regular season matches to the Central Broward Regional Park and Stadium in Lauderhill on August 5 and 6.

Tom Evans ICC Americas USA Cricket Manager said: “We feel it is important to carry out suitable market research as we look to develop a National Entry Level Program bespoke to the United States. This clinic will play an important role in obtaining such feedback, from American children who have never played the game, while putting more bats in kids hands which is the ultimate aim of our participation program.”

Damien O’Donohoe, CEO of Hero CPL, said: “We are firmly committed to aiding the development of cricket in the USA and this is just part of what we are doing in working with ICC Americas to achieve that aim.”

ABOUT THE HERO CARIBBEAN PREMIER LEAGUE: Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visit www.cplt20.com.

 

-ENDS-

 

For further information please contact:

 

Peter Miller

Mobile: +447769119636

Caribbean Mobile: + 1 (758) 729 2012

Head of PR and Communications

Hero Caribbean Premier League

 

Latest groundbreaking Hero CPL initiative will see the opening overs shown live on Facebook in India

FOR IMMEDIATE RELEASE
Lauderhill, Florida, 3 August 2017 

The Hero Caribbean Premier League (CPL) are launching the “Hero CPL PowerPlay” throughout this year’s event. This means that the first three overs of every innings will be broadcast to all Facebook users on the Hero CPL Facebook page.

This groundbreaking initiative is another example of the Hero CPL’s commitment to bringing as much of our cricket to as many fans as possible, and this tantalising taster of what the Biggest Party in Sport has to offer will allow fans in India to see the start of every innings of this year’s tournament for free via Facebook.

Broadcasting the opening three overs of each innings on Facebook has never been done before, and Hero CPL are convinced that this will only heighten interest in the tournament across India and allow passionate cricket fans to enjoy the important opening overs of every innings played during CPL 2017.

Pete Russell, Chief Operating Officer for Hero CPL said: “We are working harder than ever to make our exciting product as accessible as possible to fans around the world. We love breaking new ground at the Hero CPL and this is just the latest example. Throughout this season we will continue to innovate as we look to bring our fans closer to the action, accessing new platforms and producing more content than ever before”

ABOUT THE HERO CARIBBEAN PREMIER LEAGUE: Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visit www.cplt20.com.

-End-

For further information please contact:

Peter Miller

Mobile: +447769119636

Caribbean Mobile: + 1 (758) 729 2012

Head of PR and Communications

Hero Caribbean Premier League

 

Hero CPL, ICC Americas, Team USA and Cricket Australia bring cricket to American kids

FOR IMMEDIATE RELEASE
Lauderhill, Florida, 3 August 2017

The Hero Caribbean Premier League (CPL) will be working with ICC Americas, Team USA and Cricket Australia to provide a grassroots cricket clinic on Friday August 4 at the Central Broward Boys and Girls Club between 9.30am and 11.30am.

The clinic will see 200 boys and girls learn cricket skills from some of the best coaches available for working with youngsters who are learning the game. There will be a focus on batting, bowling and fielding skills for these young cricketers to get exposed to the sport in the hope of further developing coaching programmes in the USA.

In addition, the Hero CPL will be sending four players from the Jamaica Tallawahs to meet the boys and girls and they will be available to sign autographs and pose for photographs.

The Hero CPL will also be providing tickets for the participants of the clinic and will be providing discounts for their families so that they can come and watch world class cricket when the Hero CPL brings four regular season matches to the Central Broward Regional Park and Stadium in Lauderhill on August 5 and 6.

Tom Evans ICC Americas USA Cricket Manager said: “We feel it is important to carry out suitable market research as we look to develop a National Entry Level Program bespoke to the United States. This clinic will play an important role in obtaining such feedback, from American children who have never played the game, while putting more bats in kids hands which is the ultimate aim of our participation program.”

Damien O’Donohoe, CEO of Hero CPL, said: “We are firmly committed to aiding the development of cricket in the USA and this is just part of what we are doing in working with ICC Americas to achieve that aim.”

ABOUT THE HERO CARIBBEAN PREMIER LEAGUE: Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visit www.cplt20.com.

-End-

For further information please contact:

Peter Miller

Mobile: +447769119636

Caribbean Mobile: + 1 (758) 729 2012

Head of PR and Communications

Hero Caribbean Premier League

CPL & UNILAD work together to break new ground in sports coverage

FOR IMMEDIATE RELEASE
Gros Islet, St Lucia 2 August 2017

The Hero Caribbean Premier League (CPL) will be broadcast live by UNILAD through their Facebook channel in the UK and Ireland. This the first time a sports league have broadcast their matches through UNILAD and it is another example of the digital innovation for which the Hero CPL has become synonymous.

All 34 matches will be live and for free in the UK and Ireland and UNILAD will also be sending a film crew to get exclusive behind the scenes footage of the tournament to bring their followers a real flavour of the Biggest Party in Sport.

UNILAD is the number one content publisher on social media – with just under a billion engagements and over 25 billion video views in 2016 alone – and it has matured into the most engaged and viewed channel in the world.

They have grown from a single Facebook page and website for the social generation to a highly-engaged suite of channels catering for passions and interests such as food, tech and gaming. Initially only licensing viral content, UNILAD has now evolved into a leading original content producer and broadcaster.

Damien O’Donohoe, CEO of the Hero CPL said: “We have always prided ourselves on our innovation as a league and this is yet another example of us pushing the boundaries of what is possible. UNILAD are one of the internet age’s great success stories are we are delighted to be associated with them.”

Liam Harrington, CEO, “We are delighted to have partnered with the Caribbean Premier League for this summer’s T20 tournament. The T20 format has been around for a number of years now and represents a hugely exciting twist on the game, packing all the best action cricket has to offer into 20 overs.

“The Caribbean is blessed with the music, scenery and an overall cultural ethic that makes it the envy of leagues everywhere, attracting a global audience that keeps T20 cricket on the proverbial sporting map. With a passionate and engaged audience, the CPL shares a very similar demographic with us at UNILAD which makes this an ideal partnership going forward. This short-form of the game was designed to bring cricket to a younger audience and we plan to do exactly that.

“On the back of last year’s hugely successful tournament, we’re hugely excited to be able to bring the CPL 2017 to our fans across both the United Kingdom and Ireland.”

ABOUT THE HERO CARIBBEAN PREMIER LEAGUE: Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visit www.cplt20.com.

-ENDS-

 

For further information please contact:

 

Peter Miller

Mobile: +447769119636

Caribbean Mobile: + 1 (758) 729 2012

Head of PR and Communications

Hero Caribbean Premier League

 

Hero CPL and Republic Bank team up with University of West Indies for internship scheme

The Hero Caribbean Premier League (CPL) will be partnering with the University of the West Indies, Cave Hill Campus and Republic Bank for an internship scheme that will extend the opportunity for students from the Academy of Sport Cave Hill to intern with the Hero CPL during the tournament that will run from August 4 to September 9 2017.

The students will have the opportunity to experience on the ground training in sports management as they work with the assigned CPL team members in varying departments.

The select students will have the opportunity to travel with team members and work at the finals based on performance. As part of this partnership the Hero CPL will also provide access to team members who can facilitate sessions with the selected students on areas ranging from commercial rights to sponsorship activations. Selection for this programme is now complete and the four successful students are Joel Manning and Kyle Hinkson who will work with the social media and communications team and Shernell Charley and Rohansonn Waithe work along side the Hero CPL sponsorship department.

The successful candidates will be provided with travel, accommodation, a per diem to cover their expenses and a certificate of participation which will aide them in their future career. Dr Tara Wilkinson-McClean, Sponsorship Manager for Hero CPL said:

“This is a fantastic opportunity for UWI students to gain valuable experience and contacts working at the biggest sporting event in the Caribbean. The Hero CPL is fully committed to helping to develop sports management skills across the region and we are really looking forward to welcoming these talented students into our team.”

“Like the Hero CPL team, Republic Bank is proud to be associated with developmental opportunities for young Caribbean people. This tournament provides opportunities for exposure to a myriad of disciplines critical to the success not only sports, but business in general and compliments our Power to Make a Difference programme, one of the basic tenets of which is the power to succeed,” said Debbie Stoute, Manager Marketing & Corporate Communications.

Mrs. Amanda Reifer, Head, Academy of Sport, Cave Hill Campus stated: “The Academy of Sport Cave Hill is extremely pleased to partner with Hero CPL to facilitate internship opportunities for our students in our sports programmes. Students will be able to apply what they have learned in the classroom in a practical and meaningful way, at an international level.

“We look forward to working with Hero CPL in the future to expand these internship opportunities to students not only at the Cave Hill Campus but across all of the UWI campuses. This initiative is timely as UWI launches the Faculty of Sport; a clear demonstration of UWI’s commitment to the further development of sport in the region. Thus, a partnership such as this aligns perfectly.”Joel Manning (intern), Dr. Tara Wilkinson-McClean (CPL Sponsorship Manager), Kyle Hinckson (intern), Debbie Stoute (Manager Marketing & Corporate Communications with Republic Bank (Barbados) Limited) Rohansonn Waithe (intern), Amanda Reifer (Head, Academy of Sport, University of the West Indies Cavehill)

JOHNSON CHARLES IS READY FOR #CPL17

FOR IMMEDIATE RELEASE
Gros Islet, St Lucia, 29 July 2017

The St Lucia Stars had the most successfully season last year, and much of that was as a result of Johnson Charles’s impressive season with the bat.

“2016 was a big year and 2017 is definitely going to have more hype and I am looking forward to doing my thing. I am definitely excited and you know the excitement is immeasurable.” Johnson said as we count down the days to the opening match at the Daren Sammy Cricket Ground,” Charles said.

When asked about what is required for the Stars to go all the way this year Charles was confident.

“All we have to do now is maintain and improve on our performances. It is going to take a lot of work because all teams are coming after us. It is a hard competition. So, we just have to maintain and give our all.”

Charles is full of belief in his team and his own abilities.

“Last year I was number two in the run scoring charts. So, this year I am just looking to start at number two and get up there to number one. It will take a lot of hard work because every batsman is coming out there to perform and get the most runs.”

Speaking about the development Hero CPL and the changes players faced in the opening years, Charles said: “When we started in the first year you could have seen that guys were not really into T20 and did not really know much about the game, but as it progressed you could see everybody getting a lot better in their games and game planning.

“Hero CPL has pushed my T20 career forward in that it has exposed me to more of the world stage and it has definitely marketed my name. It has helped me a lot and I am hoping to use this as far as possible.”

ABOUT THE HERO CARIBBEAN PREMIER LEAGUE: Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visit www.cplt20.com.

 

-ENDS-

 

For further information please contact:

 

Peter Miller

Mobile: +447769119636

Caribbean Mobile: + 1 (758) 729 2012

Head of PR and Communications

Hero Caribbean Premier League

Powerade to be the Official Hydration Sponsor of Hero CPL

FOR IMMEDIATE RELEASE
Kingston, Jamaica, 30 July 2017

The Hero Caribbean Premier League (CPL) have welcomed Powerade as the Official Hydration Sponsor for the tournament which begins on August 4th and runs until September 9th, and they will help the player’s taking part in the Biggest Party in Sport to “Stay on Fire with Powerade”.

Powerade will also be working as a partner with the Trinbago Knight Riders, Jamaica Tallawahs, Barbados Tridents and St Kitts & Nevis Patriots to ensure those teams are hydrated and performing at their peak.

Powerade has a and long and successful history of sponsoring global sporting organizations such as FIFA and the IOC, and for several years it has been responsible for hydrating athletes at marque events such as the FIFA World Cup and the Olympic Games. That the Hero CPL has joined such prestigious events by having Powerade as a partner is very exciting for the tournament.

As a product, Powerade continues to focus on the hydration of athletes, both professional and amateur, and it’s ION4 Superior formula replenishes four key electrolytes that are lost in sweat.

As a brand Powerade continues to grow in the Caribbean and this partnership with the Hero CPL will only further cement that market share in the region.

Maritza Ballack, Marketing Execution Manager for Coca-Cola Caribbean said: “Powerade is honoured to be a part of the CPL and be on board as the Official Hydration Partner of the tournament. We are excited to be able to hydrate the players and franchises with our complete Sports Drink which helps to replace four key electrolytes lost in sweat, and we look forward to future ventures with the franchises, players and CPL as a whole in order to continue supporting and developing cricket in and around the region”’. 

Commenting on the partnership, Jamie Stewart, Commercial Director of Hero CPL said: “Hero CPL is delighted to welcome Powerade as a Partner for the League and the Trinidad, Jamaica, Barbados and St Kitts & Nevis franchises. It goes without saying that in order to maintain peak performance players need to remain well hydrated. Our teams have a significant requirement for isotonic fluids so it is a pleasure to have one of the world leaders in Powerade onboard to keep our players well fueled and refreshed”

 

ABOUT THE HERO CARIBBEAN PREMIER LEAGUE: Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visitwww.cplt20.com.

-ENDS-

 

For further information please contact:

 

Peter Miller

UK Mobile: +447769119636

Caribbean Mobile: + 1 (758) 729 2012

Head of PR and Communications

Hero Caribbean Premier League

 

Mullings wins Contender title in style, stops Rose in sixth round

Sakima “Mister Smooth” Mullings battered Canadian challenger Phil “The Assassin” Rose into submission to win the Wray and Nephew White Overproof Rum Contender Boxing Series Junior Middleweight Contender title by technical knockout at the Mico University College Grounds on Wednesday night.

The history-making result came at one minute and eight seconds of the sixth round in the 10-round contest that produced the first double champion of the Contender Series.

The display by Mullings in his title bid was a masterful exhibition of tact, guile and a smooth, but telling execution of heavy body punches.

“It was my defence that cost me the fight more than anything else. I failed to defend with great care and because of that anomaly, he (Mullings) caught me with a number of effective punches. From then onward, it was downhill,” admitted the vanquished Rose.

It was one of the best displays in the ring by Mullings on local soil and he was probably incensed by the opposing camp who promised a knockout of the Jamaican.

Mullings dismissed the promise of Rose a knockout “as unfounded and far-fetched” as blessed “with a solid chin”.

With victory uppermost in his mind, Mullings began with some probing and speculative right-hand teasers to the body as he danced in and out to avoid the big swings of Rose. By midway the round, however, Mullings had begun to force his opponent into fighting his fight.

From then on, Mullings had taken full control of proceedings and Rose’s attempt to knock Mullings out with his big swings only met with frustration as the dapper Mullings danced and shifted as he eased into a comfortable lead after three rounds.

The fourth round Rose came into his own as he began to find his range. Somewhere between rounds four and five Mullings was seen shaking off a flush right that landed on the button.

This made Mullings stand and take notice, and from here on, he went to work with some big shots of his own that had Rose reeling in the fifth round. And as Mullings moved in for the kill, the bell came to Rose’s rescue.

With the scent of blood, Mullings moved in swiftly to finish off his opponent and had him reeling on the ropes twice before the American World International Boxing Hall of Fame Referee, Steve Smoger, stepped in to stop the carnage at 1:08 minutes of the sixth round.

“We used angles to get the upper hand of our opponent. He is bigger, stronger, but slow of feet. So we used angles to keep him moving and to create space. Keep him moving will slow him down and we will then have everything to ourselves,” Mullings said.

Mullings, for his efforts, walked away with $2 million and the Contender championship belt.

Earlier, former Contender champion Kemahl “The Hitman” Russell flattened his Trinidad and Tobago opponent Nigel Edwards in 1:14 minutes of the first round to win the Super Middleweight undercard over eight rounds. Dr Andre McDonald and his SureTime team had to be called in to revive Edwards who fell flat on his face after he had been knocked cold off his feet.

Source: http://www.jamaicaobserver.com/sports/mullings-wins-contender-title-in-style-stops-rose-in-sixth-round_106148?profile=1511