Month: August 2017

Latest groundbreaking Hero CPL initiative will see the opening overs shown live on Facebook in India

FOR IMMEDIATE RELEASE
Lauderhill, Florida, 3 August 2017 

The Hero Caribbean Premier League (CPL) are launching the “Hero CPL PowerPlay” throughout this year’s event. This means that the first three overs of every innings will be broadcast to all Facebook users on the Hero CPL Facebook page.

This groundbreaking initiative is another example of the Hero CPL’s commitment to bringing as much of our cricket to as many fans as possible, and this tantalising taster of what the Biggest Party in Sport has to offer will allow fans in India to see the start of every innings of this year’s tournament for free via Facebook.

Broadcasting the opening three overs of each innings on Facebook has never been done before, and Hero CPL are convinced that this will only heighten interest in the tournament across India and allow passionate cricket fans to enjoy the important opening overs of every innings played during CPL 2017.

Pete Russell, Chief Operating Officer for Hero CPL said: “We are working harder than ever to make our exciting product as accessible as possible to fans around the world. We love breaking new ground at the Hero CPL and this is just the latest example. Throughout this season we will continue to innovate as we look to bring our fans closer to the action, accessing new platforms and producing more content than ever before”

ABOUT THE HERO CARIBBEAN PREMIER LEAGUE: Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visit www.cplt20.com.

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For further information please contact:

Peter Miller

Mobile: +447769119636

Caribbean Mobile: + 1 (758) 729 2012

Head of PR and Communications

Hero Caribbean Premier League

 

Hero CPL, ICC Americas, Team USA and Cricket Australia bring cricket to American kids

FOR IMMEDIATE RELEASE
Lauderhill, Florida, 3 August 2017

The Hero Caribbean Premier League (CPL) will be working with ICC Americas, Team USA and Cricket Australia to provide a grassroots cricket clinic on Friday August 4 at the Central Broward Boys and Girls Club between 9.30am and 11.30am.

The clinic will see 200 boys and girls learn cricket skills from some of the best coaches available for working with youngsters who are learning the game. There will be a focus on batting, bowling and fielding skills for these young cricketers to get exposed to the sport in the hope of further developing coaching programmes in the USA.

In addition, the Hero CPL will be sending four players from the Jamaica Tallawahs to meet the boys and girls and they will be available to sign autographs and pose for photographs.

The Hero CPL will also be providing tickets for the participants of the clinic and will be providing discounts for their families so that they can come and watch world class cricket when the Hero CPL brings four regular season matches to the Central Broward Regional Park and Stadium in Lauderhill on August 5 and 6.

Tom Evans ICC Americas USA Cricket Manager said: “We feel it is important to carry out suitable market research as we look to develop a National Entry Level Program bespoke to the United States. This clinic will play an important role in obtaining such feedback, from American children who have never played the game, while putting more bats in kids hands which is the ultimate aim of our participation program.”

Damien O’Donohoe, CEO of Hero CPL, said: “We are firmly committed to aiding the development of cricket in the USA and this is just part of what we are doing in working with ICC Americas to achieve that aim.”

ABOUT THE HERO CARIBBEAN PREMIER LEAGUE: Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visit www.cplt20.com.

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For further information please contact:

Peter Miller

Mobile: +447769119636

Caribbean Mobile: + 1 (758) 729 2012

Head of PR and Communications

Hero Caribbean Premier League

CPL & UNILAD work together to break new ground in sports coverage

FOR IMMEDIATE RELEASE
Gros Islet, St Lucia 2 August 2017

The Hero Caribbean Premier League (CPL) will be broadcast live by UNILAD through their Facebook channel in the UK and Ireland. This the first time a sports league have broadcast their matches through UNILAD and it is another example of the digital innovation for which the Hero CPL has become synonymous.

All 34 matches will be live and for free in the UK and Ireland and UNILAD will also be sending a film crew to get exclusive behind the scenes footage of the tournament to bring their followers a real flavour of the Biggest Party in Sport.

UNILAD is the number one content publisher on social media – with just under a billion engagements and over 25 billion video views in 2016 alone – and it has matured into the most engaged and viewed channel in the world.

They have grown from a single Facebook page and website for the social generation to a highly-engaged suite of channels catering for passions and interests such as food, tech and gaming. Initially only licensing viral content, UNILAD has now evolved into a leading original content producer and broadcaster.

Damien O’Donohoe, CEO of the Hero CPL said: “We have always prided ourselves on our innovation as a league and this is yet another example of us pushing the boundaries of what is possible. UNILAD are one of the internet age’s great success stories are we are delighted to be associated with them.”

Liam Harrington, CEO, “We are delighted to have partnered with the Caribbean Premier League for this summer’s T20 tournament. The T20 format has been around for a number of years now and represents a hugely exciting twist on the game, packing all the best action cricket has to offer into 20 overs.

“The Caribbean is blessed with the music, scenery and an overall cultural ethic that makes it the envy of leagues everywhere, attracting a global audience that keeps T20 cricket on the proverbial sporting map. With a passionate and engaged audience, the CPL shares a very similar demographic with us at UNILAD which makes this an ideal partnership going forward. This short-form of the game was designed to bring cricket to a younger audience and we plan to do exactly that.

“On the back of last year’s hugely successful tournament, we’re hugely excited to be able to bring the CPL 2017 to our fans across both the United Kingdom and Ireland.”

ABOUT THE HERO CARIBBEAN PREMIER LEAGUE: Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visit www.cplt20.com.

-ENDS-

 

For further information please contact:

 

Peter Miller

Mobile: +447769119636

Caribbean Mobile: + 1 (758) 729 2012

Head of PR and Communications

Hero Caribbean Premier League

 

Hero CPL and Republic Bank team up with University of West Indies for internship scheme

The Hero Caribbean Premier League (CPL) will be partnering with the University of the West Indies, Cave Hill Campus and Republic Bank for an internship scheme that will extend the opportunity for students from the Academy of Sport Cave Hill to intern with the Hero CPL during the tournament that will run from August 4 to September 9 2017.

The students will have the opportunity to experience on the ground training in sports management as they work with the assigned CPL team members in varying departments.

The select students will have the opportunity to travel with team members and work at the finals based on performance. As part of this partnership the Hero CPL will also provide access to team members who can facilitate sessions with the selected students on areas ranging from commercial rights to sponsorship activations. Selection for this programme is now complete and the four successful students are Joel Manning and Kyle Hinkson who will work with the social media and communications team and Shernell Charley and Rohansonn Waithe work along side the Hero CPL sponsorship department.

The successful candidates will be provided with travel, accommodation, a per diem to cover their expenses and a certificate of participation which will aide them in their future career. Dr Tara Wilkinson-McClean, Sponsorship Manager for Hero CPL said:

“This is a fantastic opportunity for UWI students to gain valuable experience and contacts working at the biggest sporting event in the Caribbean. The Hero CPL is fully committed to helping to develop sports management skills across the region and we are really looking forward to welcoming these talented students into our team.”

“Like the Hero CPL team, Republic Bank is proud to be associated with developmental opportunities for young Caribbean people. This tournament provides opportunities for exposure to a myriad of disciplines critical to the success not only sports, but business in general and compliments our Power to Make a Difference programme, one of the basic tenets of which is the power to succeed,” said Debbie Stoute, Manager Marketing & Corporate Communications.

Mrs. Amanda Reifer, Head, Academy of Sport, Cave Hill Campus stated: “The Academy of Sport Cave Hill is extremely pleased to partner with Hero CPL to facilitate internship opportunities for our students in our sports programmes. Students will be able to apply what they have learned in the classroom in a practical and meaningful way, at an international level.

“We look forward to working with Hero CPL in the future to expand these internship opportunities to students not only at the Cave Hill Campus but across all of the UWI campuses. This initiative is timely as UWI launches the Faculty of Sport; a clear demonstration of UWI’s commitment to the further development of sport in the region. Thus, a partnership such as this aligns perfectly.”Joel Manning (intern), Dr. Tara Wilkinson-McClean (CPL Sponsorship Manager), Kyle Hinckson (intern), Debbie Stoute (Manager Marketing & Corporate Communications with Republic Bank (Barbados) Limited) Rohansonn Waithe (intern), Amanda Reifer (Head, Academy of Sport, University of the West Indies Cavehill)