FOR IMMEDIATE RELEASE
ISSUED ON BEHALF OF TWITTER
21st August 2017
Fans can catch the best sixes, fall of wickets, Play of the Day and #HeroFanOfTheMatch videos on Twitter through an In-Stream Video Sponsorship partnership with Hero during #CPL
India, 21 August 2017: Twitter today announced an in-stream video sponsorship partnership with the Hero Caribbean Premier League (@CPL) and Hero MotoCorp (@HeroMotoCorp), the world’s largest two-wheeler manufacturer. This is the first such deal for any T20 cricket league globally. Twitter is where live cricket conversation happens and through this partnership, title sponsor Hero MotoCorp will ensure that fans will be able to watch the best moments from #CPL17 in their timelines.
https://twitter.com/CPL/status/898149920686788608
https://twitter.com/CPL/status/898152447713005568
The fifth edition of the #CPL has taken off in grand style with some exciting encounters stealing the show in the first two weeks. The excitement will now go up a notch with fans never having to miss key moments from the matches.
Twitter’s In-stream video sponsorship enables publishers to monetize video content while making it easy for advertisers to reach engaged audiences and sponsor exclusive content.
Twitter plays a key role in facilitating both content creators and brands to capture the excitement from broadcast and distribute it to fans and audiences across the platform, far beyond their existing followers. Audiences can immediately relive that moment or experience it for the first time on their mobile phones while they engage in conversations on Twitter. So don’t miss out on the action and catch the buzz on Twitter!
“Twitter has always been the destination for live sports conversation. Twitter’s In Stream Video Sponsorship has been adopted by more than 300 premium media partners across 20+ countries and it will help fans watch premium sports video content from the Caribbean Premier League. We’re excited that this will ensure cricket fans on Twitter don’t miss out on magic moments like Fabian Allen’s catch at the start of the season.“ said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter.
“We are delighted to be the first T20 cricket league globally to do an In Stream Video Sponsorship deal with Twitter and our title sponsor Hero. We saw Twitter as a natural ally for match videos to drive conversation and monetization. Hero has been a special partner for us and it’s great that they will be promoting the best Hero CPL videos to fans on Twitter right in their timelines.“ quipped Jamie Stewart, Commercial Director, Hero Caribbean Premier League
“We are thrilled to be the first title sponsor of a T20 cricket league to have an InStream Video Sponsorship campaign run on Twitter that brings some of the best videos from the Caribbean Premier League to cricket fans in India. Twitter is a key partners of ours and this is yet another signal in Hero’s commitment to sports.“ said Mr. J Narain, Head of Sports, Hero MotoCorp.
About Twitter
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @TwitterIndia, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.
About Hero CPL
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Combining broadcast and digital viewership over 149 million fans watched the 2016 season to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visit www.cplt20.com.
Media Contacts
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