FOR IMMEDIATE RELEASE
Lauderhill, Florida, 3 August 2017
The Hero Caribbean Premier League (CPL) are launching the “Hero CPL PowerPlay” throughout this year’s event. This means that the first three overs of every innings will be broadcast to all Facebook users on the Hero CPL Facebook page.
This groundbreaking initiative is another example of the Hero CPL’s commitment to bringing as much of our cricket to as many fans as possible, and this tantalising taster of what the Biggest Party in Sport has to offer will allow fans in India to see the start of every innings of this year’s tournament for free via Facebook.
Broadcasting the opening three overs of each innings on Facebook has never been done before, and Hero CPL are convinced that this will only heighten interest in the tournament across India and allow passionate cricket fans to enjoy the important opening overs of every innings played during CPL 2017.
Pete Russell, Chief Operating Officer for Hero CPL said: “We are working harder than ever to make our exciting product as accessible as possible to fans around the world. We love breaking new ground at the Hero CPL and this is just the latest example. Throughout this season we will continue to innovate as we look to bring our fans closer to the action, accessing new platforms and producing more content than ever before”
ABOUT THE HERO CARIBBEAN PREMIER LEAGUE: Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visit www.cplt20.com.
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For further information please contact:
Peter Miller
Mobile: +447769119636
Caribbean Mobile: + 1 (758) 729 2012
Head of PR and Communications
Hero Caribbean Premier League
Jamaica Highlights 